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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World by Curtis P. Haugtvedt, Karen A. Machleit and Richard Yalch contains edited versions of papers that were presented at the 2001 Advertising and Consumer Psychology Conference in Seattle, Washington. Published in 2005 the 576 page book has 23 chapters structured in 6 parts: Community, Advertising, Customization, Site Design, Decision Making and Research Tools and Approaches.

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